Aprimo Positioned In Visionaries Quadrant for Enterprise Marketing Management
Aprimo, a global leader in Enterprise Marketing Management (EMM), today announced it has been positioned in the "Visionaries" quadrant in Gartner's first-ever Magic Quadrant for Enterprise Marketing Management, 2Q06 report. Gartner's report is a reflection of the growing interest and investment in marketing automation as well as a sign of consolidation in the market for marketing applications that deliver a broader set of role-based information, content and functionality from a common platform. Gartner indicates in the report that it sees emerging interest from clients in creating a platform for EMM that supports a variety of marketing roles and functions.
Gartner, a research and advisory firm based in Stamford, Conn., released the EMM 2006 Magic Quadrant, by Kimberly Collins, Ph.D., et al., on June 26, 2006. More than nine vendors were evaluated in the Magic Quadrant report.
"We feel honored by Aprimo's placement in Gartner's report and believe their EMM MQ validates our vision that marketing should be served by one role-based application," said Bill Godfrey, chairman and CEO of Aprimo. "Since our inception in 1998, we've been 100 percent focused on providing the most intuitive and innovative marketing software for the EMM market."
Recently, Aprimo has strengthened its market position with a number of strategic moves and achievements, including:
- The launch of Aprimo Marketing 7.5, the most comprehensive EMM solution available to marketers today that provides marketers with a role-based application for all marketing activities
- The acquisition of the enterprise marketing solutions (EMS) business unit of DoubleClick Inc., which included marketing software products SmartPath and Ensemble
- An increase in global distribution with a direct office in Germany
July 10, 2006