Aprimo Positioned in Leaders Quadrant for Marketing Resource Management

Aprimo, a global leader in Enterprise Marketing Management (EMM), today announced it has been positioned in the "Leaders" quadrant in Gartner's latest Magic Quadrant for Marketing Resource Management (MRM), 1Q06 report.* Gartner, a research and advisory firm based in Stamford, Conn., released the MRM 2006 Magic Quadrant, by Kimberly Collins, Ph.D., Research Vice President, on March 1, 2006. A total of 14 vendors were included in the Magic Quadrant report.

"We are thrilled to be positioned in the Leaders quadrant in Gartner's MRM Magic Quadrant," said Bill Godfrey, chairman and CEO of Aprimo. "Our leadership builds upon our deep understanding of the core processes of marketing. Our success will drive our push into other areas of Enterprise Marketing Management (EMM) going forward."

Aprimo has strengthened its market position with a number of strategic moves and achievements, including:

• The launch of Aprimo Marketing 7.0, offering greater ease-of-use and full control of the user interface, as well as additional features to improve financial controls, advanced workflow management and best practices compliance
• The acquisition of DoubleClick's Enterprise Marketing Solutions business unit, including Smartpath and Ensemble
• The addition of more than 70 new customers to Aprimo's client roster, including major plays in the financial services, retail, telecommunications, and pharmaceutical industries
• The continued development of major partners amongst SI's (Accenture, Deloitte Consulting, IBM, BearingPoint) and MSPs (Harte Hanks, Acxiom, and Abacus).
• The hire of Chief Marketing Officer, Michael Emerson, former general manager of the EMM product line for Siebel Systems

Gartner's Magic Quadrant positions vendors in a particular market based on their vision and ability to execute.

• Aprimo

August 9, 2006

Aprimo | Enterprise Marketing Management | Marketing Resource Management