Enterprise Marketing Management (EMM)

Enterprise Marketing Management (EMM) is the system-based management of the entire marketing function whereby marketing effectiveness and efficiency are optimized 24/7. This capability of an enterprise consists of:

1. End-to-end integrated marketing processes and metrics
2. A technology solution to support and embed these processes and
3. An organization with the right skills and culture to adopt this capability

EMM brings to marketing the same discipline of process, metrics and systems-based management that revolutionized the supply side of the organization. [ Wikipedia ]

Enterprise Marketing Management News

• Key Challenges and Technology Perceptions of Enterprise Marketing Management (EMM)
• Enterprise Marketing Management (EMM) Technology is the Key to Continued Success for Norwich Union
• Aprimo Positioned In Visionaries Quadrant for Enterprise Marketing Management
• Aprimo Announces Launch of new Enterprise Marketing Management App