Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM) is the system-based management of the entire marketing function whereby marketing effectiveness and efficiency are optimized 24/7. This capability of an enterprise consists of:
- End-to-end integrated marketing processes and metrics
- A technology solution to support and embed these processes and
- An organization with the right skills and culture to adopt this capability
EMM brings to marketing the same discipline of process, metrics and systems-based management that revolutionized the supply side of the organization. [ Wikipedia ]
Enterprise Marketing Management News
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