enterprise software news

Enterprise Software News

Customer Feedback Center available on Salesforce.com's AppExchange

Customer Feedback Solutions, Inc. (CFS), a provider of on-demand customer interaction management tools, and salesforce.com (NYSE:CRM), a provider of on-demand business services, have announced the availability of CFS' Customer Feedback Center for salesforce.com's AppExchange.

Option One Mortgage Corporation Successfully Implements Salesforce

Salesforce.com, a provider of on-demand business services, has announced that Option One Mortgage Corporation, a leading national residential mortgage lender and subsidiary of H&R Block Inc., has successfully deployed Salesforce SFA for 750 users.

Freeman implements Salesforce CRM on-demand for 800 Enterprise Users

Salesforce.com, a vendor of on-demand business services, today announced that Freeman, the leader in producing events that facilitate face-to-face marketing, has successfully deployed Salesforce Enterprise Edition to 800 users.

Salesforce.com for Google AdWords - "Word to Close" Search Marketing Service

Salesforce.com, a vendor of on-demand business services, today announced Salesforce for Google AdWords, a tightly integrated service that combines the dynamic creation of Google AdWords with the on-demand business applications of salesforce.com.

Key Challenges and Technology Perceptions of Enterprise Marketing Management

According to a new Forrester Consulting survey sponsored by Unica, a global provider of Enterprise Marketing Management (EMM) solutions, brand-oriented marketers cite the importance of enterprise marketing software as the next critical factor to their success.

Eyewear Company SPY Optic selects Dynamics GP and Dynamics CRM from Microsoft

Microsoft Corp. today announced that SPY Optic Inc., a Carlsbad, Calif.-based designer and manufacturer of action sports and fashion eyewear and accessories, has selected Microsoft Dynamics GP for its new, overall enterprise resource planning (ERP) solution and Microsoft Dynamics CRM.

Enterprise Marketing Management (EMM) Technology is the Key to Continued Success for Norwich Union

The UK's biggest insurer, Norwich Union, part of Aviva, plans to use EMM technology from Aprimo to drive down costs, track marketing results and enhance the customer experience through more effective marketing programmes.

Unica with new Internet Marketing Alliance Program

Unica, a global provider of Enterprise Marketing Management (EMM) solutions, today announced the launch of its Internet Marketing Alliance Program. The alliance program will provide integrated internet marketing solutions based on Unica's industry-leading Affinium Suite and best-of-breed internet marketing services.

The New York Times Company Selects Salesforce.com for Enterprise CRM

Salesforce.com signs up The New York Times Company, a leading media company and publisher of The New York Times and the International Herald Tribune, has selected salesforce.com for its New York Times Media Group and New York Times Regional Media Group CRM needs.

Aprimo Positioned In Visionaries Quadrant for Enterprise Marketing Management

Aprimo, a global leader in Enterprise Marketing Management (EMM), today announced it has been positioned in the "Visionaries" quadrant in Gartner's first-ever Magic Quadrant for Enterprise Marketing Management, 2Q06 report.

Aprimo Announces Launch of new Enterprise Marketing Management App

Aprimo today announced the release of Aprimo Marketing™ 7.5, a holistic approach to EMM that provides marketers with a role-based application for all marketing activities.

Oracle launches version 10 of Oracle CRM On Demand

Oracle today announced the latest release of Oracle CRM On Demand, extending its industry leadership in CRM and On Demand. Oracle CRM On Demand Release 10 delivers a CRM solution for companies seeking powerful sales, marketing and service functionality.

Wilmington Trust Selects Unica for Marketing Resource Management

Unica, a global provider of Enterprise Marketing Management (EMM) solutions, today announced that Wilmington Trust has selected Unica's Affinium™ Plan to improve workflow and project management across its marketing operations.

SAS Acquires Assets of Marketing Resource Management Company Veridiem

SAS, a leader in business intelligence, today announced that it has acquired the primary assets of Marketing Resource Management (MRM) provider Veridiem, Inc., a privately held software company based in Maynard, MA, that helps customers analyze and optimize their returns across the entire spectrum of marketing investments.

Aprimo Positioned in Leaders Quadrant for Marketing Resource Management

Aprimo, a global leader in Enterprise Marketing Management (EMM), today announced it has been positioned in the "Leaders" quadrant in Gartner's latest Magic Quadrant for Marketing Resource Management (MRM).